Selling on Amazon with Seller Central
A training course to understand how Amazon Seller Central works and to structure an initial sales model using FBA.
Amazon Seller Training
Selling with FBA (Fulfillment by Amazon)
Format: In-person – Montpellier
Duration: 2 consecutive days (9:30 AM – 5:30 PM)
Price: €360 including tax
Participants: Group limited to 8 people
Dates: Scheduled directly with you upon contact
Learn to sell effectively on Amazon with the FBA program
This comprehensive training guides you in setting up and managing an Amazon business via the FBA (Fulfillment by Amazon) program. It is aimed at project initiators, sole traders or e-merchants wishing to sell their physical products online, by delegating logistics to Amazon.
During these two days, you will learn how to create an Amazon Seller Central store, list products, organize shipping to FBA warehouses, optimize your visibility and strategically manage sales.
Educational Objectives
- Create and configure an Amazon Seller Central account
- Understand how FBA works and its logistical advantages
- List products manually and via bulk file
- Organize product shipments to Amazon (FBA stock)
- Apply good visibility practices (Amazon SEO)
- Manage sales, returns, disputes, and customer reviews
- Monitor performance, analyze profitability, adjust prices
Who is it for?
- Entrepreneurs wishing to start selling physical products
- Merchants wishing to open a new sales channel
- Brand creators or resellers (arbitrage, white label, etc.)
Prerequisites: Basic web navigation skills. A product or product idea is a plus.
Training program (2 days)
Day 1
- Amazon Seller Central account creation
- Mandatory settings (payment, taxes, shipping)
- Presentation of the FBA model: costs, benefits, limitations
- Demonstration: listing a product manually and via Excel
- Preparing a first shipment to Amazon warehouses
Day 2
- Analysis of results: dashboard and management tools
- Pricing strategies, promotion creation
- Amazon SEO: titles, bullet points, descriptions, keywords
- Customer service, returns, and reviews management
- Profitability and medium-term planning
What's included
- Two days of in-person training with practical exercises
- Access to Excel templates, FBA checklists, analysis resources
- Individualized support for your project (if applicable)
- Complete PDF support provided to each participant
- Email follow-up for 7 days after the session
Registration process
Be.Up training courses are organized on demand, in person, individually or in small groups.
Registration takes place in three simple steps:
- You complete the registration form
- We contact you to jointly define the date and terms of your training
- Once the date is confirmed, a secure payment link will be sent to you to confirm your registration
Payment methods:
- Full payment
- Or deposit with balance to be paid before the training
Why Be.Up?
Be.Up supports you in new forms of commerce. Our FBA expertise is based on a clear methodology, concrete tools, and a practical teaching approach.
You leave with a ready-to-use Amazon account and the ability to sell your products with peace of mind.