Google Ads Training for E-commerce

Generate qualified traffic and convert

Format: In-person – Montpellier
Duration: 1 day (9:30 AM – 5:30 PM)
Price: €220 incl. tax
Participants: Group limited to 6 people
Dates: Scheduled directly with you upon contact

An operational training to launch impactful Google Ads campaigns

This training is for e-merchants and project leaders who wish to acquire the essential skills to effectively launch and manage advertising campaigns on Google Ads.

During this day, you will learn how to structure a Search, Shopping, or Display campaign to attract qualified traffic and convert.

The objective is to make you autonomous in creating, managing, and optimizing your campaigns, with an ROI-oriented approach.

Learning objectives

• Understand the basics of Google Ads and how it works

 

• Create campaigns with a conversion objective (sales / cart / form)

 

• Choose the right keywords, write ads, configure audiences

 

• Read and interpret performance data

 

• Optimize your budget and improve campaign profitability

For whom?

• E-merchants or self-employed individuals with an online store

 

• E-commerce project creators who wish to acquire Ads skills

 

• Freelancers who wish to offer Google Ads as a skill

No prior technical skills are required.

Day's program

• Introduction: how Google Ads works (Search, Shopping, Display)

 

• Account creation and conversion setup

 

• Keyword research and intelligent targeting

 

• Writing high-performing ads (headlines, calls to action, extensions)

 

• Launching a test campaign (Search or Shopping depending on your project)

 

• Analysis and optimization of results

What's included

• In-person training with individual coaching

 

• Practical application on your own project (if existing)

 

• Summary PDF support provided

 

• Email assistance for 7 days after the training

Registration process

Be.Up training courses are organized on demand, in-person, individually or in small groups.

Registration takes place in three simple steps:

1. You complete the registration form
2. We contact you to jointly define the date and terms of your training
3. Once the date is confirmed, a secure payment link will be sent to you to confirm your registration

Payment methods:

• Full payment
• Or deposit with balance to be paid before the training

Why choose Be.Up?

Because mastering Google Ads shouldn't be reserved for large agencies, Be.Up offers a human-sized, practical, and personalized approach, so you can confidently start or grow your online sales.